Transform Your Marketing Career with AI
AI-Powered Marketing: Campaigns, Content, and Creativity at Scale
Unlock the full potential of generative AI to elevate your marketing strategy. This hands-on, interactive course teaches marketing specialists how to use advanced AI tools like Claude AI, GPT-4, and DALL·E 3 to accelerate campaign creation, personalize customer experiences, and produce high-impact content faster than ever before.
Through real-world use cases, guided practice, and prompt-based labs, you’ll gain the skills to conduct audience research, develop brand-aligned messaging, generate stunning visuals, and automate multi-channel marketing workflows—all while staying true to your brand voice.
Whether you’re launching new campaigns or refining existing ones, this course will equip you with practical AI techniques to work smarter, move faster, and market more effectively.
What You Will Learn
By the end of this course, you will be able to:
Write effective AI prompts for content creation, research, and campaign strategy
Use Claude AI to craft brand-consistent messaging and empathetic customer communications
Leverage GPT-4 for data-driven market analysis and campaign performance insights
Generate creative visuals and assets with DALL·E 3 tailored to your brand
Streamline your marketing workflows with AI-powered automation
Create fully integrated, multi-channel marketing campaigns using generative AI
Key Benefits
Speed Up Campaign Timelines: Generate complete campaigns in hours, not weeks
Boost Personalization: Craft customized messages for diverse audiences at scale
Enhance Creativity: Turn your ideas into polished content and visuals with minimal lift
Increase ROI: Improve campaign performance with smarter targeting and faster optimization
Stay Ahead of the Curve: Be among the first to master generative AI for modern marketing teams
Course Curriculum
Lesson 1: Getting Started with Generative AI for Marketing
Discover how AI transforms marketing productivity and campaign effectiveness. Learn the fundamentals of Claude AI, GPT-4, and DALL·E 3 while exploring practical applications for content creation, audience research, and campaign development. Master the dual-panel interface and complete your first successful AI marketing prompts across different tools.
Lesson 2: Prompting Fundamentals for Marketing Use Cases
Master the BAM framework (Brand, Audience, Message) for structuring effective marketing prompts. Learn to avoid the 5 fatal prompting mistakes that hurt content quality and discover 7 power techniques that consistently generate superior marketing results. Build systematic approaches to brand voice consistency across all content types.
Lesson 3: Audience Research and Customer Insights with AI
Transform market research from months to hours using AI-powered intelligence. Use GPT-4 for comprehensive market analysis and competitive positioning, while leveraging Claude AI for empathetic customer journey mapping and psychological profiling. Develop detailed customer personas that inform every marketing decision.
Lesson 4: Content Creation and Brand Voice Development
Scale consistent, high-quality content across multiple marketing channels while maintaining perfect brand voice. Train AI to match your brand personality and adapt content for different platforms without losing authenticity. Create comprehensive content strategies that establish thought leadership and drive leads.
Lesson 5: Visual Content and Creative Asset Generation
Transform into a visual content powerhouse using DALL·E 3 to create professional marketing visuals that compete with expensive design agencies. Master the BRAND framework for visual creation and develop comprehensive visual campaigns that enhance every marketing touchpoint.
Lesson 6: Campaign Strategy and Performance Optimization
Develop enterprise-level strategic marketing capabilities using AI-powered market intelligence and competitive analysis. Create comprehensive go-to-market strategies, customer engagement frameworks, and performance optimization systems that provide sustainable competitive advantages.
Lesson 7: Marketing Automation and Workflow Integration
Build systematic marketing operations that reduce manual work by 85% while improving quality and strategic impact. Create automated content production workflows, AI-powered email sequences, and integrated marketing systems that scale with business growth.
Lesson 8: Advanced Marketing Challenges
Integrate all AI marketing capabilities into comprehensive, real-world challenges that demonstrate professional mastery. Lead product launches, manage marketing crises, execute brand repositioning, and demonstrate marketing leadership readiness through sophisticated campaign integration.