AI Instructor Live Labs Included

MS-4004 Empowering Workforce with Copilot Marketing Focus

Master Microsoft 365 Copilot for marketing tasks including research analysis, campaign planning, and AI-powered creative coaching.

Beginner

8h 30m

4 Lessons

MS-4004-MK

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About This Course

Learn how marketing professionals can leverage Microsoft 365 Copilot to transform market research, create campaign plans, consolidate reports, analyze data, and use AI coaching agents for ideation and writing. This course covers real-world marketing use cases across Word, Excel, Loop, and custom Copilot agents.

Course Curriculum

4 Lessons

AI Lesson

Transform Market Research into Campaign Strategy

1h 0m

AI Agent lesson for Exercise 1: Transform market research into an actionable campaign using Microsoft 365 Copilot. Learn how to use Copilot Studio, Analyst agent, Word, and Loop for market research, analysis, and campaign planning.

Lab Exercise

Transform Market Research into Campaign Strategy - Lab Exercises

3h 13m 4 Exercises

Lab exercises for Exercise 1: Transform market research into an actionable campaign using Microsoft 365 Copilot. Hands-on tasks creating Market Research agents, synthesizing intelligence, generating recommendations, and building campaign plans.

Use Copilot Studio to Create a Market Research Agent Use the Copilot Studio lite experience to build a Market Research Agent that aggregates market data from web sources, social media, and research reports. ~40 min

Use the Market Research Agent to Synthesize Market Intelligence Use the Market Research Agent to collect and synthesize comprehensive market insights for smart workspace products in the commercial office market. ~24 min

Use the Analyst Agent to Generate Strategic Recommendations Use Copilot's Analyst agent to analyze market insights and translate them into strategic marketing recommendations including messaging pillars, channel strategy, and risk assessment. ~60 min

Use Copilot in Loop to Create a Launch Campaign Plan Use Copilot in Microsoft Loop to create a fully integrated launch campaign plan for Relecloud's WorkSpace 360 smart workplace solution. ~24 min

AI Lesson

Develop a Marketing Campaign

1h 0m

AI Agent lesson for Exercise 2: Develop a new marketing campaign using Microsoft 365 Copilot. Learn how to use Copilot in Word, Excel, Idea Coach agent, and Writing Coach agent for market analysis, data analysis, and creative campaign development.

Lab Exercise

Develop a Marketing Campaign - Lab Exercises

3h 17m 4 Exercises

Lab exercises for Exercise 2: Develop a new marketing campaign using Microsoft 365 Copilot. Hands-on tasks using Copilot in Word, Excel, Idea Coach agent, and Writing Coach agent for campaign development.

Use Copilot in Word to Consolidate Multiple Market Reports Use Copilot in Word to combine multiple market reports into a single unified LATAM Market Analysis report for Mystic Spice Premium Chai Tea. ~30 min

Use Copilot in Excel to Analyze a Marketing Spreadsheet Use Copilot in Excel to analyze monthly sales and customer sentiment data, identify trends, correlations, and create sparklines and formula suggestions. ~58 min

Use the Idea Coach Agent to Generate Creative Campaign Concepts Use Copilot's Idea Coach agent to brainstorm marketing campaign concepts for Mystic Spice Premium Chai Tea that align with brand identity and target audience. ~36 min

Use the Writing Coach Agent to Draft Promotional Campaign Announcements Use Copilot's Writing Coach agent to draft promotional announcements, refine messaging, and create carousel concepts for digital and social media campaigns. ~28 min

$29.99 / 3 months access

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This course includes:

24/7 AI Instructor Support
Live Lab Environments
4 Hands-on Lessons
3 Months Access
Completion Badge
Certificate of Completion
7-Day Free Trial Available

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Complete all lessons to unlock the MS-4004 Copilot Marketing Focus Completion achievement badge.